Leicester Tigers Rugby Club sponsorship

We have been a proud partner of Leicester Tigers since the 2014/15 season when we took over sponsorship of Welford Road's West Stand. Known as The Robin Hood Stand between 2014 and 2021, the stand was rebranded in 2021and became the Beehive Money stand to celebrate the launch of our brand new app and share the home of our online savings.

Leicester Tigers is a successful, ambitious, family-orientated club and its values of supporting its local community and rubgy fans echoes our own commitment to supporting communities across our heartland.  

Our partnership with Leicester Tigers also sees us support the annual Nottingham Building Society tag rugby programme which is established in 50 Leicestershire schools and allows over 2,000 children to experience tag rugby each season and sow the seeds of a life-long love of the game. 

We have also supplemented the tag rugby sessions with Tigers representatives delivering our Money Academy financial education programme that encourages early adoption of good financial know-how and helps youngsters understand money matters. 

Go Tigers!